What is IQOS?

IQOS offers a range of heated tobacco and vaping products, designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes*.
All IQOS products are better alternatives than continued smoking.
Choose your way forward.

Important information: IQOS is not risk-free.
See important information section of the website.
Golden IQOS on turquoise background

Heated tobacco

Using real tobacco to deliver real tobacco taste and satisfaction.
Golden IQOS VEEV on orange background

Vaping devices

Crafted to deliver a consistent taste every time.
 

TOGETHER.
FORWARD.

Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*

Discover more

A woman holding an IQOS device.
A golden IQOS 3 DUO.
IQOS 3 DUO

Always ready.

IQOS heats tobacco instead of burning it, making IQOS and HEETS the perfect combination to enjoy the real taste of tobacco without the smoke.

Discover IQOS

Discover IQOS

Golden IQOS VEEV on blue background
IQOS VEEV

Vaping Made Right.

Customised pleasure. Fast charging. Smart technology.

Discover IQOS VEEV

Explore our portfolio.

Compare heated tobacco devices.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

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We Care

This website has information about smoke-free products, which are for adults who would otherwise continue to smoke or use other nicotine products in Ukraine. PMI’s smoke-free products are not an alternative to quitting and are not designed as cessation aids.