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HEETS tobacco sticks

HEETS tobacco sticks are designed for the same duration and number of puffs as cigarettes.
Up to 14 puffs or about 6 minutes, whichever comes first.
The HEETS tobacco sticks are designed specifically for the IQOS devices. They have an optimal length, diameter and design for the IQOS Holder.
The taste of HEETS tobacco sticks is different from that of cigarettes because tobacco is heated rather than burned.
By heating the tobacco, the true taste of the tobacco is released.
HEETS tobacco sticks are made from a specially selected blend of tobacco in order to provide tobacco taste and satisfaction that replicates as much as possible what adult smokers expect.
Yes, HEETS tobacco sticks contain nicotine, which is addictive.
Nicotine is naturally present in the tobacco used in HEETS. It is released in the vapor that is generated during the IQOS usage.
Ultra-compact and precisely designed, HEETS consistently deliver tobacco taste, satisfaction and pleasure when heated with IQOS Device.

Tobacco part consists of the carefully selected, finely ground and specially prepared tobacco that delivers the best taste while heating. Non-tobacco part consists of:
  • Cooling plug - made of corn-based material also used in medical, food and beverage industries
  • Air flow chamber – designed to hold the tobacco plug in place and transfer the aerosol to the cooling plug
  • Protective wrap – protective aluminium wrap which helps to deliver a consistent taste experience
  • Filter - similar to the mouthpiece filter of a cigarette. Made of cellulose acetate.
If you have difficulties inserting the HEETS tobacco sticks in the IQOS Holder, we advise you to first check whether:
  • there is any tobacco residue left in the Holder
  • the heating blade is cleaned regularly
  • the Holder Cap is fully closed
If the above is all right, you can try to pre-heat the IQOS Holder prior to inserting the HEETS tobacco stick:
IQOS 2.4/ IQOS 2.4P / IQOS 3/IQOS 3 DUO:
  • Press the Holder Button to start heating
  • Wait for 2-3 seconds for pre-heating
  • Gently insert the tobacco stick

  • Open the lid
  • Press the Button to start heating the device
  • Wait for 2-3 seconds for pre-heating
  • Gently insert the tobacco stick
If none of the above solutions helps, consider the following options:
  • Please contact Customer Care for assistance
  • Visit the nearest IQOS store.
  • Ask an IQOS™ Coach to visit you
IQOS contant center: 4767 or 0800 507 807
Working hours: 09:30 - 21:30, every day
If the tobacco plug is stuck in your cap, remove by gently tapping the cap on a hard surface to extract the tobacco plug, or by using a cleaning pin. If you use the pin, simply push the rod outward from the bottom part of the cap.
To prevent this issue, please make sure to always lift up the cap before extracting the used HEETS™ tobacco stick.
Are you over 18 years of age and are you a smoker or user of other nicotine products?
We care. This website has information about smoke-free products, which are for adults who would otherwise continue to smoke or use other nicotine products in Ukraine. PMI’s smoke-free products are not an alternative to quitting and are not designed as cessation aids.
You must be 18 or over to access materials on this site