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YOUR COOKIE PREFERENCES

This website uses cookies (and other similar technologies). They can be divided into the three categories we describe in the following. Cookies in the first category are absolutely necessary. The remaining two categories are optional: You can decide whether you’d like to receive them and can use this tool to configure your settings.

Operational Cookies

These cookies are absolutely necessary to operate the website or to properly display the functions you have selected. That is why they cannot be deactivated. If you wish to do so, you can configure your browser so that all cookies will be blocked. In such case, this page might not display correctly and the features you’ve selected may not be available.

Further information on the operational cookies used

Operational Cookies	Purpose	Expiration date
cookies_accepted	Cookie Guideline has been accepted by the user.	Session
iqos-age-verified	IQOS age verification	1 Day
dw_Technical_cookie	GDPR type (opt-in or opt-out)	3 Months
dw_Advertisement_cookie	Type of GDPR advertising (opt-in or opt-out)	3 Months
cookiesCheckGDPR	GDPR verification of cookies	395 Days
iqos-skip-home-animations	Initiation of animations after age verification has been performed.	Session
sid_customer_	Authenticates and identifies the user within the frontend application.	Session

Name: cookies_accepted
Purpose: Cookie Guideline has been accepted by the user.
Expiration date: Session

Name: iqos-age-verified
Purpose: IQOS age verification
Expiration date: 1 Day

Name: dw_Technical_cookie
Purpose: GDPR type (opt-in or opt-out)
Expiration date: 3 Months

Name: dw_Advertisement_cookie
Purpose: Type of GDPR advertising (opt-in or opt-out)
Expiration date: 3 Months

Name: cookiesCheckGDPR
Purpose: GDPR verification of cookies
Expiration date: 395 Days

Name: iqos-skip-home-animations
Purpose: Initiation of animations after age verification has been performed.
Expiration date: Session

Name: sid_customer_
Purpose: Authenticates and identifies the user within the frontend application.
Expiration date: Session

Performance Cookies

These cookies enable us to improve the website’s functionality and to understand how it is used. With the aid of these technologies, we exclusively receive anonymous information.

Further information on the performance cookies used

Performance Cookies	Purpose	Expiration date
cookietest	Checks whether the browser blocks or allows cookies.	Session
optimizelyDomainTestCookie	Optimizely. Makes it possible to test different versions of website pages for different users simultaneously and to track how users navigate through the website.	Session
optimizelyPPID	Optimizely. Compares two versions of the same website page to improve website performance.	Session
optimizelyEndUserId	Optimizely. Saves a user’s unique Optimizely ID.	6 Months
_ga	Google Analytics. Used to distinguish between users via randomly generated Client IDs.	1 Year
_gcl_au	Used by Google AdSense to experiment on advertising efficiency for the websites that use services.	3 Months
_gid	Google Analytics. Used to distinguish between users.	1 Day
_gat_	Google Analytics. Used to throttle the request rate.	1 Minute
_dc_gtm_	Google Analytics. Used to throttle the request rate, if Google Analytics is being provided via Google Tag Manager.	1 Minute

Name: cookietest
Purpose: Checks whether the browser blocks or allows cookies.
Expiration date: Session

Name: optimizelyDomainTestCookie
Purpose: Optimizely. Makes it possible to test different versions of website pages for different users simultaneously and to track how users navigate through the website.
Expiration date: Session

Name: optimizelyPPID
Purpose: Optimizely. Compares two versions of the same website page to improve website performance.
Expiration date: Session

Name: optimizelyEndUserId
Purpose: Optimizely. Saves a user’s unique Optimizely ID.
Expiration date: 6 Months

Name: _ga
Purpose: Google Analytics. Used to distinguish between users via randomly generated Client IDs.
Expiration date: 1 Year

Name: _gcl_au
Purpose: Used by Google AdSense to experiment on advertising efficiency for the websites that use services.
Expiration date: 3 Months

Name: _gid
Purpose: Google Analytics. Used to distinguish between users.
Expiration date: 1 Day

Name: _gat_
Purpose: Google Analytics. Used to throttle the request rate.
Expiration date: 1 Minute

Name: _dc_gtm_
Purpose: Google Analytics. Used to throttle the request rate, if Google Analytics is being provided via Google Tag Manager.
Expiration date: 1 Minute

Tracking Cookies

These cookies log your use of this and other websites so that we are able to offer a more personal experience for your interactions with us. We register your preferences based on your online behavior. When your device visits this or other websites, it provides us with information tailored to your preferences. That information includes the presentation of advertising, personalization of our website’s content, and our communication with you.

Further information on the tracking cookies used

Tracking Cookies	Purpose	Expiration date
_kuid_	Personalization of advertising campaigns. Creation of anonymous navigation profiles. Display of advertising that aligns with the user’s preferences. Performance measurement for advertising campaigns.	6 Months

Name: _kuid_
Purpose: Personalization of advertising campaigns. Creation of anonymous navigation profiles. Display of advertising that aligns with the user’s preferences. Performance measurement for advertising campaigns..
Expiration date: 6 Months

What are cookies?

Cookies are small text files stored on your computer when you visit a website to identify your device for the purposes described here. Cookies set by the owner of a website are called “first-party cookies.” Cookies set by other parties are called “third-party cookies.” Third-party cookies enable third parties to provide features or functions on or via a website (e.g. analyses, advertising, and videos). The parties who set third-party cookies can identify your device when visiting our website as well as when visiting certain other websites.

YOUR COOKIE PREFERENCES

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