Tobacco enjoyment as it should be.
There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.
A change in perspective is all it takes.
As humans, we move forward. And always find a better way. Together, we find amazing every day.
A change in perspective is all it takes. Welcome to the world of IQOS. Where things are simply amazing.
Our IQOS Family
You might be wondering: “Which IQOS is right for me?” Thankfully, you’ve got options.
The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.
Tougher, faster, better. Contemporary design, improved functionality, wide range of customization options..quite literally our best IQOS ever.
Classic, intuitive and user- friendly, this device is perfect for all your tobacco moments.
IQOS science and technology
How IQOS works
Behind each IQOS device are years of scientific research and technological expertise. It was our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco.
Make it yours
Your IQOS is as much a reflection of your personality as you want it to be, so have some fun with it. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
HEETS sticks are a new way to enjoy
the taste of natural tobacco without burning.
10 different flavors of HEETS. You will have something to choose from