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New taste
HEETS Teak!

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Man holding IQOS

Discover IQOS

IQOS is a better alternative to continued smoking.It heats tobacco rather than burning it emitting 95% less harmful chemicals compared to cigarettes*.IQOS also has real tobacco, free from fire, ash and smoke.

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

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* ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
Man holding IQOS
Man holding IQOS

IQOS people

It’s OK to leave a feedback. It’s OK to share the best photo with IQOS. It’s OK to check what other users post. It’s OK right on the web site or in Insta.

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Man holding IQOS

Together. Forward

The choices we make, brig us closer together. the IQOS community continues to grow and has reached more than 10 million* adult smokers over 60 countries* that have chosen to switch to IQOS and leave cigarettes behind. Join the community that is making a better choice than continued smoking.

Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

* See important information page

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First for IQOS

The FDA or Food & Drug Administration is a federal agency within the United States Department of Health and Human Services. It is responsible for regulating the manufacturing, marketing, and distribution of tobacco products in the US.
IQOS is the first and only tobacco heating system authorized in the US as a Modified Risk Tobacco Product with reduced exposure information.
We are proud to celebrate this key milestone.

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Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

*Source: FDA’s marketing order for the IQOS system dated July 7, 2020.

Man holding IQOS

The science of IQOS

We’re dedicated to helping you switch completely to IQOS and leave cigarettes behind for good, and we have science on our side to do it. For the past 10 years, we, at PMI, invested and built a team of over 400 scientists with one goal: creating an alternative to cigarettes for those adults who would otherwise continue smoking. As a result, IQOS is a true product of passion and dedication, because we care.

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HEETS

HEETS offer a modern twist on tobacco classics offering a range of taste experience from rich to refined, including tobacco with menthol and new aromatic blends to satisfy every taste palate.

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We care. This website has information about smoke-free products, which are for adults who would otherwise continue to smoke or use other nicotine products in Ukraine. PMI’s smoke-free products are not an alternative to quitting and are not designed as cessation aids.
You must be 18 or over to access materials on this site