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TOGETHER. FORWARD
The choices we make, bring us closer together
Being together

Being together is not only physical. Is not only standing in the same room or being close. Being together is about having a shared direction.
We are in this journey together

We are moving, constantly evolving. If you have switched from cigarettes to IQOS, we’re here to support you, caring, every step of the way
We are the choices we make

At moments of change we reflect on our choices. IQOS is a better choice than continuing to smoke, it’s time to choose better.
Important information: IQOS is not risk-free
The science behind IQOS

We’re dedicated to helping you switch completely to IQOS. That’s why scientific research and development underpin everything we do at IQOS