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The choices we make, bring us closer together

Being together

Being together is not only physical. Is not only standing in the same room or being close. Being together is about having a shared direction.

We are in this journey together

We are moving, constantly evolving. If you have switched from cigarettes to IQOS, we’re here to support you, caring, every step of the way

We are the choices we make

At moments of change we reflect on our choices. IQOS is a better choice than continuing to smoke, it’s time to choose better.

Important information: IQOS is not risk-free

The science behind IQOS

We’re dedicated to helping you switch completely to IQOS. That’s why scientific research and development underpin everything we do at IQOS

Are you over 18 years of age and are you a smoker or user of other nicotine products?
We care. This website has information about smoke-free products, which are for adults who would otherwise continue to smoke or use other nicotine products in Ukraine. PMI’s smoke-free products are not an alternative to quitting and are not designed as cessation aids.
You must be 18 or over to access materials on this site