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Tobacco enjoyment made amazing


Imagine tobacco enjoyment without fire, ash and cigarette smoke. IQOS reinvents tobacco enjoyment. Heating tobacco instead of burning it. No fire means no cigarette smoke smell to enjoy moments you know, and moments you get to rediscover.

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What is IQOS?

IQOS is our innovative alternative to traditional smoking. Heat is at the heart of it all. Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating we were able to release the true taste of real tobacco.

IQOS benefits

Our studies** show that the satisfaction of those who switched completely to IQOS is comparable to those who continued to smoke cigarettes. It’s time to choose better. Discover all the benefits of switching to IQOS.

*Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
**see important information page

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IQOS Testimonial

Astrid - IQOS user from Colombia

"Using IQOS is the opportunity to do what I like without bothering the people I care about. A nice, pleasant experience and each time it gets more diverse. When I switched from cigarettes, I used turquoise HEETS , now I am changing HEETS whenever I want. It is wonderful, this is amazing."*

*Legal age IQOS user

Man holding IQOS

IQOS authorized by FDA

The FDA or Food & Drug Administration is a federal agency within the United States Department of Health and Human Services. It is responsible for regulating the manufacturing, marketing, and distribution of tobacco products in the US.
IQOS is the first and only tobacco heating system authorized in the US as a Modified Risk Tobacco Product with reduced exposure information.

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Important information: IQOS is not risk-free. It delivers nicotine, which is addictive.

*Source: FDA’s marketing order for the IQOS system dated July 7, 2020

Man holding IQOS

From our family to you.

IQOS 3 Duo product and logo

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.


IQOS 3 Multi product and logo

Tougher, faster, better. Contemporary design, improved functionality, wide range of customization options..quite literally our best IQOS ever.


IQOS 2.4Plus product and logo

Classic, intuitive and user- friendly, this device is perfect for all your tobacco moments.



We believe in science. We believe it can change the lives of millions of smokers, who would otherwise continue to smoke. To this effect, we recruited scientists to work on an important idea: developing less harmful products that cigarette smokers can switch to if they don’t quit.

Hundreds of scientists and engineers at PMI’s global Research and Development centers in Switzerland and Singapore have developed and evaluated IQOS, an innovative electronic device that heats and not burns tobacco. It produces a tobacco vapor that delivers tobacco taste and nicotine.

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How IQOS works

State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco enjoyment. And with IQOS, we’ve achieved just that. Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no flame, no smoke, no ash, no fuss.

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HEETS tobacco sticks are created to be used with your IQOS device, they feature a clever construction that consists of 5 parts and altogether combined deliver taste satisfation close to a cigarette.*

*Source: 3 month clinical studies conducted in US and Japan with 160 adult smokers each under real conditions (ambulatory).

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Smell test

IQOS leaves less odor on hands, hair and clothes compared to cigarettes. Do not believe the word? Let's run an experiment. We take 2 shirts. One will be "soaked" in cigarette smoke, and the other - IQOS aerosol. Now let's see if people can feel the difference in smell. For the accuracy of the experiment, blindfold them. What happened?

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Are you over 18 years of age and are you a smoker or user of other nicotine products?
We care. This website has information about smoke-free products, which are for adults who would otherwise continue to smoke or use other nicotine products in Ukraine. PMI’s smoke-free products are not an alternative to quitting and are not designed as cessation aids.
You must be 18 or over to access materials on this site