World №1 Tobacco Heating System.
Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
No smoke, less smell than cigarettes, no negative impact on indoor air quality*.
IMPORTANT INFORMATION: IQOS is not risk-free.
*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.
IQOS is a better choice than continued smoking. IQOS emits on average 95% lower levels of harmful chemicals compared to cigarettes.*
IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free. *Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).No smoke, less smell than cigarettes, no negative impact on indoor air quality*.
IMPORTANT INFORMATION: IQOS is not risk-free.
Discover why millions of adult smokers around the world have switched to IQOS.*
Satisfying
No tar**
No smoke
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
Insert HEETS stick into the holder
HEET touches ceramic coated blade.
A vibration lets you know it’s ready to go
Together. Forward.
Care you can count on, privileges to inspire you
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