Rethink tobacco.

Winter woodland scene, low sun through the trees

HEETS made for IQOS.

IQOS and HEETS are the perfect combination
to enjoy the real taste of tobacco.

Learn more about heated tobacco

Spicy and citrus

HEETS Noor: rich flavor with citrus notes

Aroma note
hazelnut icon Citrus
Aroma
Body
Intensity

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Fresh herbal

HEETS Ammil: rich, fresh, herbal, with spicy notes

Aroma note
herbal icon Fresh
Aroma
Body
Intensity
Cooling

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Fruit and floral

HEETS Yugen: fruit flavor with fresh floral notes.

Aroma note
floral icon Floral
Aroma
Body
Intensity
Cooling

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Rich & Warm

HEETS Bronze Label has a flavor of tobacco blend with cocoa and dry fruit

Aroma note
cocoa icon Cocoa
Aroma
Body
Intensity

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Mild tobacco

HEETS Teak: Tobacco taste with cream & nuts notes.

Aroma note
nut icon Nut
Aroma
Body
Intensity

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Balanced & Roasted

HEETS Amber Label has woody flavor of toasted tobacco blend with nut.

Aroma note
tobacco icon Tobacco
Aroma
Body
Intensity

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Mellow & Zesty

HEETS Yellow Label has a zesty flavor of tobacco blend.

Aroma note
zesty icon Zesty
Aroma
Body
Intensity

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Soft

HEETS Silver: refined and soft tobacco flavor.

Aroma note
herb icon Herbal
Aroma
Body
Intensity

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Balanced & Cooling

HEETS Turquoise Label has a zesty flavor of toasted tobacco blend with menthol.

Aroma note
menthol icon Menthol
Aroma
Body
Intensity
Cooling

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Zesty & Fresh

HEETS Green Zing Label has a minting flavor of toasted tobacco blend with citrus and spicy herbs

Aroma note
zesty icon Zesty
Aroma
Body
Intensity
Cooling

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Purple fresh

HEETS Purple Label has a minting flavor of toasted tobacco blend with dark forest fruit.

Aroma note
berry icon Dark berry
Aroma
Body
Intensity
Cooling

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Tropical fruits

HEETS Tropical Swift: tropical fruits aroma with a fresh menthol flavor.

Aroma note
tropical icon Tropical fruits
Aroma
Body
Intensity
Cooling

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Fresh and fruity

HEETS Summer Breeze: menthol cooling sensation with fruity aroma and floral nuances.

Aroma note
Summer Breeze icon Fruit
Aroma
Body
Intensity
Cooling

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What are HEETS?

HEETS offer a modern twist on tobacco classics offering a range of taste experiences from rich to refined, including tobacco with menthol and new aromatic tobacco blends to satisfy every taste palate.

Woman in car with IQOS device in hand
Gold IQOS charger on blue patterned fabric next to binoculars

A new
tobacco taste experience.

In HEETS the tobacco is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.*

*IMPORTANT INFORMATION: IQOS is not risk free. See important information page.

Cross section illustration of a HEETS stick interior

Tobacco taste.

To create HEETS stick and bring you a high quality tobacco taste experience we use the latest in design, materials and technology innovations. HEETS features a clever construction that consists of 5 parts, each with a very special function.

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Inside a tobacco manufacturing facility

How we make HEETS.

Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating.

The tobacco leaves are ground into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick
Close up of the swirling compressed tobacco pattern of a HEETS stick

How long does HEETS last?

IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration.
As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS.

IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration.

As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS.

#

Tobacco
journey.

HEETS made for IQOS

Huge tobacco leaves freshly cut and carried by farm worker

From farmer to consumer.

The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.

IQOS holder with HEETS stick next to a charger on red notebook

Beating heart.

They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked. Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

Tobacco field at sunset

Years of experience.

It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.

  • From farmer to consumer.

    The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia - they know their soil, the weather, the seasons - they are up at dawn and with their crop all day long.

  • Years of experience.

    It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.

  • Beating heart.

    They are the beating heart of this industry – the toil and grit and determination needed to work the lands is not to be overlooked. Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

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We Care

This website has information about smoke-free products, which are for adults who would otherwise continue to smoke or use other nicotine products in Ukraine. PMI’s smoke-free products are not an alternative to quitting and are not designed as cessation aids.