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Find your favourite flavor
HEETS offer a modern twist on tobacco classics offering a range of taste experiences from rich to refined, including tobacco wit h menthol and new aromatic tobacco blends to satisfy every taste palate.
NOOR
SPICY AND CITRUS
HEETS Noor: rich flavor with citrus notes
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Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic.
INTENSITY
i
What is body? Think of the difference between a mug of cappuccino and a cup of green tea. It’s the sensations and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.
BODY
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Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.
AROMA
CITRUS
AROMA NOTE
TROPICAL
TROPICAL FRUITS
HEETS Tropical Swift: tropical fruits aroma with a fresh menthol flavor
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Determines how "menthol" the aroma of the sticks will be, and how much freshness and coolness will you feel in the taste.
FRESHNESS
i
Aroma refers to the particular smells we can sense in HEETS flavors. They can be subtle or more intense. We’re experiencing these from the instant we open the pack to the moment we inhale and exhale the vapor.
AROMA
i
What is body? Think of the difference between a mug of cappuccino and a cup of green tea. It’s the sensations and overall fullness or “mouth presence” we experience and enjoy in any given HEETS blend. It can be anything from light, subtle and delicate to rich, powerful and strong.
BODY
i
Intensity is the overall taste experience, where aroma and body combine together and deliver a different degree of sensation allowing us to categorize tastes ranging from rich, balanced and refined, through to fresh and aromatic
INTENSITY
TROPICAL FRUITS
AROMA NOTE
How do HEETS work?
IQOS HeatControl™ Technology is the heart of IQOS. It heats tobacco inside HEETS, without burning it, to temperatures up to 350°C.
The ceramic blade inside IQOS, heats the tobacco evenly and releases tobacco vapor in its full flavor with no smoke, ash and less smell than cigarettes.
A new tobacco taste experience
In HEETS the tobacco is not burnt, but heated. HEETS releases a real tobacco taste that is different and less harsh, than what you are used to with a cigarette. HEETS has no smoke, no ash and less smell than cigarettes. Smokers who have switched to IQOS say that there is less unpleasant feeling and aftertaste left in their mouth compared to after finishing smoking a cigarette.
**see important information page
Tobacco taste
To create HEETS stick and bring you a high quality tobacco taste experience we use the latest in design, materials and technology innovations. HEETS features a clever construction that consists of 5 parts, each with a very special function. Watch the video to find out more.
How we make HEETS
Tobacco in every HEETS stick is prepared using a processing method called ‘cast leaf process’ to optimize the tobacco for heating.
The tobacco leaves are grounded into powder and reconstituted into tobacco sheets. These sheets are crimped and made into a tobacco plug which, combined with all the other parts, creates a HEETS stick.
How long does a HEETS last?
IQOS monitors the temperature and number of puffs of each HEETS stick to ensure an optimal balance between stick heating temperature and duration. As the HEETS taste is different, and less harsh than what you are used to with cigarettes, you may be inclined to puff more frequently. However longer and gentler puffs would extend the duration and increase taste satisfaction from your HEETS. Watch the video to learn more.
Tobacco journey
The journey to offering you this experience has a lot of tiny steps. It begins with farmers who care deeply for their crop, from America to Mozambique, Italy to Indonesia they know their soil, the weather, the seasons they are up at dawn and with their crop all day long. They are the beating heart of this industry the toil and grit and determination needed to work the lands is not to be overlooked.
Our master blenders sample tobacco from around the world, selecting the best tobacco origins and qualities giving the attention and care to the tobacco aroma and taste profiles. It takes years of experience to master the art of blending which consists of knowing individual tobacco profiles by heart and the synergies that can be achieved when combined to create the flavors that you love.
