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IQOS. A better alternative to smoking cigarettes

Discover the benefits of IQOS

IQOS challenge

In the IQOS vs. cigarettes challenge, watch as adult smokers see the difference between three puffs of cigarettes smoke and three puffs of IQOS tobacco vapour and see their reactions. Just one of the many reasons to stop burning and start heating


Switching to IQOS

IQOS is a better choice than continuing to smoke, it emits 95% less harmful chemicals compared to cigarettes*. IQOS also has the benefits of leaving less lingering smell than cigarettes, better breath than it did with cigarettes**, and no stains on fingers.

Important information: It does not necessarily equal 95% reduction in risk. IQOS is not risk free.

So, show the world your smile, feel more comfortable and enjoy better moments with those you love.

Important information: If teeth are already stained , switching to IQOS will not reverse the color of those stains.


*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).
** see important information page

IQOS Testimonial

Roger - IQOS user in Colombia

“I am using IQOS. I can now use IQOS at home or in the car without having everything smelling of cigarette smoke.”

Get closer

Switching completely to IQOS is a better choice than continuing to smoke. Enjoy the benefit of getting close to those you love as IQOS has less lingering smell on hands, hair and clothes than cigarettes. IQOS also has no negative impact on indoor air quality* and no second-hand smoke.

Important information: IQOS is not risk-free.

*Source: PMI study conducted under ISO standards simulating real-world scenarios and based on threshold limits established by existing air quality guidelines.


HEETS offer real tobacco taste and satisfaction without the smoke, ash and fire that come from smoking. Focus on your moments, your pleasure and the taste.

Important information: IQOS is not risk-free and is addictive.


Heating Technology

From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience. IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350C. Enjoy the benefit of real tobacco flavor, heated and not burnt.

Are you over 18 years of age and are you a smoker or user of other nicotine products?
We care. This website has information about smoke-free products, which are for adults who would otherwise continue to smoke or use other nicotine products in Ukraine. PMI’s smoke-free products are not an alternative to quitting and are not designed as cessation aids.
You must be 18 or over to access materials on this site