IQOS. A better alternative to smoking cigarettes
Discover the benefits of IQOS
The smart way to enjoy real tobacco satisfaction
IQOS is an alternative to smoking. Experience the true taste of real tobacco along with benefits that traditional cigarettes do not provide.
IQOS generates on average, 90 to 95% lower levels of less harmful chemicals compared to cigarettes*. Based on the scientific evidence so far, switching completely to IQOS is likely to present less risk to your health than continuing to smoke.
Important information: This does not mean IQOS is risk free.Source: *Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of more than 1,600 cigarette brands in over 40 countries between 2008 and 2017. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.
Discover the experience of heated tobacco
IQOS HeatControl™ Technology is what sets us apart from traditional cigarettes. By heating your tobacco, rather than burning it, IQOS delivers a completely new tobacco experience.
No fire, no burn
Unlike cigarettes, IQOS can’t burn you, others around you, pets, clothes, furniture — or anything. Since no tobacco is burned and, thus, no fire is involved, there’s no lit end to do any damage or falling ash that makes a mess.
Leave smoke behind. Way behind. With IQOS, no tobacco burns so no smoke is produced, the heating of tobacco with IQOS produces an aerosol that dissipates more quickly.