Man with white IQOS holder in his hand

Discover the benefits of IQOS and heated tobacco.

Why adult smokers are switching from smoking to IQOS.

Cigarettes produce tar, IQOS doesn’t

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**

IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

Cigarette filter with brown combustion stains compared to IQOS HEETS stick in IQOS 3 DUO holder with no equivalent stain

IQOS testimonial

“From the moment I tried IQOS, nothing can make me return to cigarette smoke. I enjoy IQOS and especially the variety of HEETS flavors.”
Nadiya Ukraine

IQOS doesn't burn tobacco

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

IMPORTANT INFORMATION: IQOS is not risk free, it delivers nicotine which is addictive.

Burnt toast compared to clean IQOS HEETS stick in IQOS 3 DUO holder

IQOS testimonial

“Even if IQOS is out of the market, I won't go back to regular cigarettes. IQOS is the best!”
Alla Ukraine

IQOS emits less harmful chemicals than cigarettes

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.

Lit cigarette end compared to IQOS HEETS stick in IQOS 3 DUO holder.
Close up of a residue sample card.

IQOS vs cigarette comparison

In the IQOS vs. cigarettes comparison, watch as adult smokers see the difference between three puffs of cigarettes smoke and three puffs of IQOS tobacco vapour and see their reactions. Just one of the many reasons to stop burning and start heating with IQOS.

Discover the difference

Woman in a car with IQOS holder in her hand

Switching from cigarettes to IQOS

IQOS is a better choice than continued smoking. IQOS emits 95% less harmful chemicals compared to cigarettes*. IQOS leaves less lingering smell than cigarettes.

IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk free.

IQOS 3 DUO holder with HEETS stick and charger on a dinner table
Couple embracing with IQOS 3 DUO holder and charger in his hand

Get closer

IQOS is a better choice than continued smoking. As IQOS produces less smell than cigarettes, it is less likely to bother people around you. IQOS leaves less lingering smell on hands, hair and clothes than cigarettes.

IMPORTANT INFORMATION: IQOS is not risk-free.

Stellar blue IQOS 3 DUO holder and charger with HEETS stick
Woman on the street using an IQOS holder

HEETS

HEETS with IQOS offer real tobacco taste and satisfaction without the smoke, ash and fire that come from smoking. Focus on your moments, your pleasure and the taste.

Important information: IQOS is not risk-free and is addictive.

Discover HEETS

IQOS DUO holder heats up to 350°C

Heating technology.

From initial concept to reality each element of IQOS is carefully crafted to offer heated tobacco experience.

IQOS HeatControl™ Technology is the heart of IQOS, responsible for heating tobacco and not burning it, to precise temperatures up to 350°C. Enjoy real tobacco flavour, heated and not burnt.

Discover heating technology

Brilliant gold IQOS 3 DUO holder and charger on an accordion's bellows

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This website has information about smoke-free products, which are for adults who would otherwise continue to smoke or use other nicotine products in Ukraine. PMI’s smoke-free products are not an alternative to quitting and are not designed as cessation aids.