Why do you need to upgrade IQOS
firmware?

Why do you need to upgrade IQOS firmware?

It's just the same like with your phone — IQOS has a firmware you can upgrade. With every upgrade your device works better and longer.

No, thank you!
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Hand with IQOS VEEV on the background of the notebook

Discover the benefits of IQOS – Real alternatives to cigarettes.

Why adult smokers are switching to IQOS and IQOS VEEV.

Cigarettes produce tar, IQOS doesn’t

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**

IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive.

*Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.

** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Cigarette filter with brown combustion stains compared to IQOS HEETS stick in IQOS 3 DUO holder with no equivalent stain

IQOS testimonial

“From the moment I tried IQOS, nothing can make me return to cigarette smoke. I enjoy IQOS and especially the variety of HEETS flavors.”
Nadiya Ukraine
IQOS VEEV and a sausage on a fork

IQOS VEEV emits less harmful chemicals than cigarettes. IQOS VEEV emits less harmful chemicals than cigarettes.

IQOS VEEV uses smart digital controls designed to prevent overheating of the e-liquid, consistently ensuring a significant reduction in the levels of harmful chemicals compared to cigarettes.*

Important information: IQOS VEEV is not risk-free.

*Source: Reductions in levels of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.

IQOS testimonial

“Even if IQOS is out of the market, I won't go back to regular cigarettes. IQOS is the best!”
Alla Ukraine

IQOS emits less harmful chemicals than cigarettes

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.

*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

Lit cigarette end compared to IQOS HEETS stick in IQOS 3 DUO holder.
IQOS VEEV and an electric car charger (video)

IQOS VEEV. A real alternative to continued smoking. IQOS VEEV. A real alternative to continued smoking.

IQOS VEEV heats an e-liquid instead of burning tobacco, producing an average over 95% lower levels of harmful chemicals compared to cigarettes.*

Important information: this does not necessarily equal a 95% reduction in risk. IQOS VEEV is not risk-free.

* Source: Average reduction in the levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

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This website has information about smoke-free products, which are for adults who would otherwise continue to smoke or use other nicotine products in Ukraine. PMI’s smoke-free products are not an alternative to quitting and are not designed as cessation aids.