Supported steps of progress

Progress. It’s about striving to create a better future.
A gold IQOS device next to a bowl of fruit.

It’s about progress.

We all strive to create a better future, for ourselves, and for the people around us.

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you in your journey. Just like the more than 11 million adult IQOS users around the world* who are already on that same journey.

*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

Share your IQOS story

There are over 11 million adult smokers in the IQOS community who have quit cigarettes *. And each has his unique story. We are interested to know yours! Tell us in a few sentences why you switched to IQOS. Share photos or videos to make the story cool!

Share your story
Social media images of people using IQOS.
Cigarette filter with brown combustion stains compared to IQOS HEETS stick in IQOS 3 DUO holder with no equivalent stain.

produce tar,
IQOS doesn’t

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.**
Switching completely to IQOS is less harmful than continuing to smoke.

Learn more


Try an IQOS device before buying. Book an IQOS test drive for 7 days for 1 UAH and discover the real taste of pure tobacco without burning.


This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.


You must be 18 or over to access materials on this site

We Care

This website has information about smoke-free products, which are for adults who would otherwise continue to smoke or use other nicotine products in Ukraine. PMI’s smoke-free products are not an alternative to quitting and are not designed as cessation aids.