Progress. It’s about striving to create a better future.
Supported steps of progress
It’s about progress.
We all strive to create a better future, for ourselves, and for the people around us.
*PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.
“If you want something new, you have to stop doing something old.”
“IQOS was the turning point for both me and my partner. Comfortable, practical, functional. Nevermore without. Fully satisfied.”
“With IQOS I no longer have that terrible smoke smell .... for a woman it is a unique benefit”
Share your IQOS story
There are over 11 million adult smokers in the IQOS community who have quit cigarettes *. And each has his unique story. We are interested to know yours! Tell us in a few sentences why you switched to IQOS. Share photos or videos to make the story cool!Share your story
“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.**
Switching completely to IQOS is less harmful than continuing to smoke.
**Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.
IMPORTANT INFORMATION: Although IQOS does not produce tar, IQOS is not risk free, and delivers nicotine which is addictive. Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Try an IQOS device before buying. Book an IQOS test drive for 7 days for 1 UAH and discover the real taste of pure tobacco without burning.