More of what you love.

Pleasure; it’s important to all adult IQOS users. Those moments we look forward to, whether on your own or shared with others. They mean so much to so many of us.
An artist using her IQOS device.

It’s about pleasure

A change in perspective opens the door to new pleasures. New possibilities. New moments. To renewed positivity.

IQOS offers real tobacco satisfaction without cigarette smoke and smell getting in the way, so you can enjoy more of these moments. Embracing more of what you love. Being able to do it all with those who matter most to you.*

This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

Share your IQOS story

There are over 11 million adult smokers in the IQOS community who have quit cigarettes *. And each has his unique story. We are interested to know yours! Tell us in a few sentences why you switched to IQOS. Share photos or videos to make the story cool!

Share your story
Burnt bread on a fork compared to a clean IQOS HEETS stick in IQOS 3 DUO holder.

IQOS doesn't burn tobacco

IQOS heats tobacco instead of burning it, so it doesn't produce fire, ash or smoke. This makes IQOS a better choice compared to continued smoking.

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Try an IQOS device before buying. Book an IQOS test drive for 7 days for 1 UAH and discover the real taste of pure tobacco without burning.

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This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.


You must be 18 or over to access materials on this site

We Care

This website has information about smoke-free products, which are for adults who would otherwise continue to smoke or use other nicotine products in Ukraine. PMI’s smoke-free products are not an alternative to quitting and are not designed as cessation aids.