TOGETHER. FORWARD.
Our movement to participate.

There’s nothing quite like the feeling of belonging. Being closer to those who matter the most.
A person holding a blue IQOS device.

It's about belonging.

Let’s celebrate this collective progress. The spirit of togetherness, and our shared support for one another.

With IQOS you can enjoy more of these moments. Where everyone feels the same warmth, but no one feels the need to say it.

Share your IQOS story

There are over 11 million adult smokers in the IQOS community who have quit cigarettes *. And each has his unique story. We are interested to know yours! Tell us in a few sentences why you switched to IQOS. Share photos or videos to make the story cool!

Share your story
Social media images of people using IQOS.
Lit cigarette end compared to an IQOS HEETS stick in IQOS 3 DUO holder.

IQOS emits less harmful chemicals than cigarettes

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.

Learn more

Try IQOS

Try an IQOS device before buying. Book an IQOS test drive for 7 days for 1 UAH and discover the real taste of pure tobacco without burning.

Learn more

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.

CONFIRM

You must be 18 or over to access materials on this site

We Care

This website has information about smoke-free products, which are for adults who would otherwise continue to smoke or use other nicotine products in Ukraine. PMI’s smoke-free products are not an alternative to quitting and are not designed as cessation aids.