Why do you need to upgrade IQOS
firmware?

Why do you need to upgrade IQOS firmware?

It's just the same like with your phone — IQOS has a firmware you can upgrade. With every upgrade your device works better and longer.

No, thank you!
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TOGETHER. FORWARD.
Our movement to participate.

There’s nothing quite like the feeling of belonging. Being closer to those who matter the most.
A person holding a blue IQOS device.

It's about belonging.

Let’s celebrate this collective progress. The spirit of togetherness, and our shared support for one another.

With IQOS you can enjoy more of these moments. Where everyone feels the same warmth, but no one feels the need to say it.

I IQOS Because…

„Since using IQOS, I found a place, a community, I share a space that fits me. IQOS = elegance, innovation and style. All in one element. ”

Jose

„The truth is life quality is better with IQOS. There's no bad smell, it's more comfortable for you and the ones around you. ”

Jose

„My wife is happy since I use IQOS, I don't smell like ashtray anymore and my clothes aren't contaminated. ”

Joaquin

This product is not risk-free and contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

Share your IQOS story

There are over 11 million adult smokers in the IQOS community who have quit cigarettes *. And each has his unique story. We are interested to know yours! Tell us in a few sentences why you switched to IQOS. Share photos or videos to make the story cool!

Share your story
Social media images of people using IQOS.
Lit cigarette end compared to an IQOS HEETS stick in IQOS 3 DUO holder.

IQOS emits less harmful chemicals than cigarettes

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.

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* PMI Financials or estimates, IQOS user panels and PMI Market Research. Status as of September 2020. IQOS users who have completely quit cigarettes and for whom PMI HeatSticks represent at least 70% of their past 7-day heated tobacco consumption.

IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.

Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

Try IQOS

Try an IQOS device before buying. Book an IQOS test drive for 7 days for 1 UAH and discover the real taste of pure tobacco without burning.

Learn more

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

Please enter your date of birth to confirm you are an adult user of nicotine or tobacco products.

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You must be 18 or over to access materials on this site

We Care

This website has information about smoke-free products, which are for adults who would otherwise continue to smoke or use other nicotine products in Ukraine. PMI’s smoke-free products are not an alternative to quitting and are not designed as cessation aids.