TOGETHER. FORWARD.

Change starts with the smallest of steps.

Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side. Offering a modern twist on tobacco enjoyment, but with no smoke or ash, it is the pleasure of IQOS which helps you to proceed.

This product is not risk-free. It contains nicotine, which is addictive. Only for use by adults who would otherwise continue to smoke or use nicotine products.

A man holding an IQOS devices is embraced by his partner.

More of what you love

More of what you love

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Supported steps of progress

Supported steps of progress

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Learn more

Our movement to participate

Our movement to participate

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Learn more

“IQOS was the turning point for both me and my partner. Comfortable, practical, functional. Never-more without. Fully satisfied.”
Gyada Italy

Share your IQOS story

There are over 11 million adult smokers in the IQOS community who have quit cigarettes *. And each has his unique story. We are interested to know yours! Tell us in a few sentences why you switched to IQOS. Share photos or videos to make the story cool!

Share your story
Social media images of people using IQOS.

Try IQOS

Try an IQOS device before buying. Book an IQOS test drive for 7 days for 1 UAH and discover the real taste of pure tobacco without burning.

Try IQOS

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

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We Care

This website has information about smoke-free products, which are for adults who would otherwise continue to smoke or use other nicotine products in Ukraine. PMI’s smoke-free products are not an alternative to quitting and are not designed as cessation aids.