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Learn about the heating process that reduces chemicals compared to cigarette smoke.


Discover the IQOS breakthrough and the evolution in tobacco that millions of users are enjoying..


Explore how heets are more efficient, less wasteful and come in smaller, easy to care around packs.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

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This website has information about smoke-free products, which are for adults who would otherwise continue to smoke or use other nicotine products in Ukraine. PMI’s smoke-free products are not an alternative to quitting and are not designed as cessation aids.