What is IQOS?

IQOS offers adult smokers something different to cigarettes. What we offer is better, satisfying alternatives to continued smoking with a range of smoke-free heated tobacco and vaping products.*

Discover IQOS
An IQOS device in a person's hand.


Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*

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A woman holding an IQOS device.
*Important information: IQOS is not risk free. Read more.
A golden IQOS 3 DUO.

Always ready.

IQOS heats tobacco instead of burning it, making IQOS and HEETS the perfect combination to enjoy the real taste of tobacco without the smoke.

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Discover IQOS

A Stone Grey lil SOLID device.

Plain and simple.

lil SOLID's pin heating technology gives you real tobacco taste without fire, ash and smoke.

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A blue IQOS device and holder on a wooden surface.

Better for us.

IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95% less harmful chemicals than cigarettes.** No smoke, no ash, no lingering smell.

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IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk. IQOS is not risk-free.
** ”95% less” represents the average reductions in levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). See Important Information.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.

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You must be 18 or over to access materials on this site

We Care

This website has information about smoke-free products, which are for adults who would otherwise continue to smoke or use other nicotine products in Ukraine. PMI’s smoke-free products are not an alternative to quitting and are not designed as cessation aids.