IQOS offers adult smokers something different to cigarettes. What we offer is better, satisfying alternatives to continued smoking with a range of smoke-free heated tobacco and vaping products.*
Discover IQOS
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*
IQOS heats tobacco instead of burning it, making IQOS and HEETS the perfect combination to enjoy the real taste of tobacco without the smoke.
lil SOLID's pin heating technology gives you real tobacco taste without fire, ash and smoke.
Discover lil SOLID
Ready when you are.
Perfect for everyday use.
Plain and simple.
IQOS heats tobacco, without burning it. That makes for a better alternative to cigarettes, emitting 95% less harmful chemicals than cigarettes.** No smoke, no ash, no lingering smell.
Discover why millions of adult smokers around the world have switched to IQOS.*
Satisfying
No tar**
No smoke
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
From burning to heating, From cigarette smoke to tobacco vapour. After years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke or use other nicotine products access to better alternatives to cigarettes.
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