IQOS offers a range of heated tobacco and vaping products, designed to provide a satisfying taste experience without ash, smoke and less smell than cigarettes*. All IQOS products are better alternatives than continued smoking.
Choose your way forward.
Change starts with the smallest of steps. Whether you’re an adult smoker ready to move on to a better alternative to continued smoking, or you’ve already made the switch, IQOS is by your side.*
IQOS heats tobacco instead of burning it, making IQOS and HEETS the perfect combination to enjoy the real taste of tobacco without the smoke.
Customised pleasure. Fast charging. Smart technology.
Discover IQOS VEEV
Ready when you are.
Advanced vaping.
Plain and simple.
Discover why millions of adult smokers around the world have switched to IQOS.*
Satisfying
No tar**
No smoke
*Source: Status as of June 2019. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.
**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.
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